Grow Your Direct Primary Care Practices with Data-Driven Marketing
DPC Growth Lab works with Direct Primary Care and concierge clinics to who need qualified meet-and-greet appointments, not guesswork and retainer fees.
We focus on realistic timelines, controlled acquisition costs, and modern, HIPAA-compliant growth marketing techniques that tracks to actual enrollments – not just Ad-spend.
Fact: Most Marketing Agencies Don't Commit Results
Most DPC owners know their target panel size. What remains unclear is the timeline and the monthly spending required to reach it.
On the other side, most marketing agencies for DPC practices charge monthly retainers, run campaigns, and report on clicks or impressions – but can’t commit to the one number that matters: booked consultations with qualified prospective members.
DPC Growth Lab plans, validates, and executes member acquisition campaigns with a single focus: delivering meet-and-greet appointments at a cost you can sustain as you grow.
Our pricing reflects our accountability. We offer an outcome-based fee (read our take on Pricing) tied to the qualified inquiries we
generate, customized to YOUR practice, budget, and market.
We price based on results – not a generic rate card.
Evidence-Driven Growth With DPC Growth Lab’s 90-Day Pilot
- Real Results, Not Just Campaigns: DPC Growth Lab puts plans to the test in a real-world setting. We work towards your goal, not impressions and clicks.
- No-Risk Commitment: At the end of your tailored 90-day pilot, you’ll have clear insights into what works – no obligation to continue if it’s not right for you.
- Baseline Meet-and-Greet Volume: We agree on a realistic monthly target for qualified consultation bookings based on your panel capacity and budget. This becomes the performance benchmark for campaign optimization.
- Outcome-aligned Pricing, Not Retainers: Our 90-day pilot combines a small base fee with a performance component tied to qualified patient inquiries. This ensures incentives stay aligned – we focus on generating real demand, not activity for activity’s sake. Pricing is set based on your panel capacity, market dynamics, and growth goals, with clear benchmarks agreed upfront.
Model Your Growth Before You Commit to Marketing
We start with four inputs:
Panel Size
Membership Fee
We consider average monthly membership fee (typically $60–$120)
Intake Target
Growth Window
Built for DPC Clinics Primarily at Two Stages
New & Early-Stage Practices (0–300 Members)
You’re pre-launch or in your first 18 months. You need enrollment to hit cash flow breakeven, but you can’t afford to waste budget on untested tactics or overpay for agency retainers.
DPC Growth Lab helps you validate what works in your market, set up cost-effective campaigns, and track the only metric that matters: qualified consultations that convert to members.
Operating Practices Scaling to Capacity (300–700 Members)
Your panel is partially full, and you’ve likely tried some marketing—maybe with mixed results.
You need a partner who can diagnose what’s underperforming (conversion rates, cost-per-acquisition, intake friction) and optimize toward full capacity without overbooking or burning budget. We treat marketing as a control system, not a volume engine.
Behind DPC Growth Lab
DPC Growth Lab is a business of Scaling Up Digital, a growth marketing and go-to-market firm with over a decade of experience supporting SMB and Mid-market businesses across global markets.
That background shapes how we work today:
Not as a campaign vendor, but as a fractional growth partner focused on outcomes, constraints, and long-term sustainability. We understand:
- Membership-based practices operate differently.
- Growth isn’t about volume—it’s about fit, pace, and capacity.
We are backed by Healthcare operators and DPC owners.
Most agencies operate in silos – ads, SEO, or websites- without addressing how these pieces work together. We take a full-stack view of the pre-enrollment journey. Our goal: Systematic Patient Acquisition for Membership-Based Practices.
"A true growth marketing partner in building our practice!"
Subscribe to DPC Growth Brief
DPC Growth Brief is a practical bi-weekly newsletter for DPC and concierge practices that want to grow with clarity, not noise. Each issue shares grounded insights on filling your panel, improving the patient inquiry journey, and avoiding the common marketing mistakes.
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