A Reliable, Trackable Path To Consistent Inquiries.
No Retainers. No Guesswork.
DPC Growth Lab partners with Direct Primary Care and concierge practices to plan, test, and optimize member acquisition campaigns.
Our 90 Day Pilot ties our fee on qualified inquiries, not clicks or impressions.
You Already Know What Agencies Charge.
The Question Is What They Commit To.
Most DPC owners know their target panel size. What remains unclear is the timeline and the monthly spending required to reach it.
On the other side, most marketing agencies for DPC practices charge monthly retainers, run campaigns, and report on clicks or impressions – but can’t commit to the one number that matters: booked consultations with qualified prospective members.
DPC Growth Lab plans, validates, and executes member acquisition campaigns with a single focus: delivering meet-and-greet appointments at a cost you can sustain as you grow.
Our pricing reflects our accountability. We offer an outcome-based fee (read our take on Pricing) tied to the qualified meet-and-greet appointments we deliver — not the clicks, impressions, or keyword rankings your campaigns generate.
Evidence-Driven Growth With DPC Growth Lab’s 90-Day Pilot
Our 90-day pilot combines a small base fee with a performance component tied to qualified patient inquiries. This ensures incentives stay aligned – we focus on generating real demand, not activity for activity’s sake.
Pricing is set based on your panel capacity, market dynamics, and growth goals, with clear benchmarks agreed upfront.
We Work With Practices at Two Stages of Growth
Early Growth Months
(6-24 Members)
You’ve proven the model and cleared the early churn. Marketing has probably started somewhere through local community outreach and you do social media content. But inquiry volume isn’t consistent, and your cost-per-acquisition is unclear.
DPC Growth Lab helps you validate and fast track what works in your market, set up cost-effective campaigns, and track the only metric that matters: qualified inquiries that convert to enrolled members.
Scaling Stage
(24–48 Months)
You have campaigns running, possibly through an agency or independently. The output is usually clicks and impressions, not a reliable monthly number of qualified consultations.
We audit what is in place, identify where the enrollment journey is leaking, and restructure around actual cost-per-enrolled-member targets.
Model Your Growth Before You Commit to Marketing
We start with four inputs:
Panel Size
Membership Fee
We consider average monthly membership fee (typically $60–$120)
Intake Target
Growth Window
Behind DPC Growth Lab
DPC Growth Lab is a business of Scaling Up Digital, a growth marketing and go-to-market firm from founders with nearly two decades of industry experience supporting SMB and Mid-market businesses across global markets.
That background shapes how we work today:
Not as a campaign vendor, but as a fractional growth partner focused on outcomes, constraints, and long-term sustainability.
We are backed by Healthcare operators and advisors with active DPC practice experience
Most agencies operate in silos – ads, SEO, or websites- without addressing how these pieces work together. We take a full-stack view of the pre-enrollment journey. Our goal: Systematic Patient Acquisition for Membership-Based Practices.
"A true growth marketing partner in building our practice!"
Our thoughts on DPC Marketing, Twice a Month
DPC Growth Brief is a practical bi-weekly newsletter for DPC and concierge practices that want to grow with clarity, not noise. Each issue shares grounded insights on filling your panel, improving the patient inquiry journey, and avoiding the common marketing mistakes.
No promotions. Short and Practical.