Growth Calculator
Stop Guessing What It Takes to Fill Your Panel
This calculator translates your current member count, membership fee, and target panel size into a concrete monthly enrollment target and a realistic marketing budget.
No agency projections. No optimistic assumptions. Just the numbers your practice actually needs to plan around.
Who gets the most from this calculator
This tool is designed for:
DPC and concierge physicians who want to pressure-test a growth timeline against their actual numbers before committing to a dedicated marketing plan or budget.
It is particularly useful if you are currently spending on marketing and uncertain what your cost per enrolled member should be, or if you are planning to increase spend and want to know what return to hold it to.
It also works well for practices earlier in their growth curve who want a concrete enrollment target before they begin any marketing activity.
This tool is not the right fit if:
Your panel is already at capacity, you have no plans to grow consistently and predictably in the next 12 months, or you operate an insurance-based or fee-for-service practice.
What this calculator helps you see
Most DPC physicians have a panel target. Very few have mapped out what reaching it actually requires on a month-by-month basis. That gap — between the goal and the concrete plan — is where marketing spend tends to go wrong.
This calculator closes that gap. After you submit your practice details, the model shows you:
Most DPC physicians have a panel target. Very few have mapped out what reaching it actually requires on a month-by-month basis. That gap—between the goal and the concrete plan—is where marketing spend tends to go wrong.
This calculator closes that gap. It shows you:
Monthly enrollment target: The specific number of new members your practice needs each month, based on your current panel size, your capacity, and your timeline.
The revenue sitting in your unfilled slots: What each open membership position costs you in recurring monthly revenue, compounded over a typical member tenure. When that number is visible, marketing shifts from a line-item expense to a recovery mechanism for revenue you are already losing.
Your acceleration gap: The difference between your current intake rate and what the timeline actually requires. This is where most growth plans quietly break down and where the model is most useful.
Time to full panel: A projected timeline based on steady, controlled intake rather than optimistic spikes.
A working marketing budget range: What a structured acquisition effort would need to cost per enrolled member to make financial sense at your fee level. Useful as a benchmark before you commit to any spend.
Without this understanding, marketing spend and activities feel unpredictable.
When they are defined, growth becomes easier to manage and easier to pause when needed.
What this Tool is and is not
The DPC Growth Calculator is meant to be a planning tool.
It will not recommend campaigns or promise outcomes — it will show you the math behind your growth goal, so you can decide what level of support, if any, makes sense for your practice.
This clarity tends to make every next decision easier.
Get Your Practice's Growth Model
Note: This is not a public download. Every submission is reviewed personally before access is sent – typically within one business day.
Privacy note:
- We do not collect or save patient information.
- We do not request access to your systems.
- This calculator is for planning purposes only.
Subscribe to DPC Growth Brief
DPC Growth Brief is a practical bi-weekly newsletter for DPC and concierge practices that want to grow with clarity, not noise. Each issue shares grounded insights on filling your panel, improving the patient inquiry journey, and avoiding the common marketing mistakes.
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