A Structured Path to Filling Your Panel
We help DPC and concierge practices strengthen three areas of growth: patient acquisition campaigns, SEO and visibility, and the website, CRM, and email systems behind them.
Patient Acquisition Campaigns
Paid campaigns built around your growth plan, not click volume.
- Google and Meta (Facebook) campaign management
- Employer DPC outreach support
SEO, GEO & Local Visibility
Organic visibility built for search engines and AI tools .
- Local SEO and citation management
- Content and channel strategy
- Content distribution and optimization for ROI
Strategy & Infrastructure
- Conversion funnel optimization
- CRM and email automation setup
- Ongoing website management
How We Think About Growth
Every practice we work with has a different panel capacity, membership fee, intake pace, and growth window. Before we suggest an approach or a marketing budget, we map those four pieces first.
A campaign built for a 200-member practice looks very different from one built for a 90-member practice, and a concierge practice’s numbers look different again.
There is no single approach that fits every practice at every stage.
Outcome-Driven Marketing, Designed Around ROI
We Plan Before We Launch A Single Campaign
We start by identifying the exact searches and audiences driving activity in your market, then build a campaign structure around them for maximum efficiency. Before a single ad goes live, we also sharpen your website and landing pages, so every click has a strong chance of turning into a booked appointment, and costs you less to earn on average.
One Metric: Qualified Inquiries
The number we report on is qualified inquiries, prospective members who book a meet-and-greet with your practice. Before we start, we agree on your monthly campaign budget and a realistic activity target, so you know what you're spending and roughly what volume of qualified inquiries to expect each month.
We Work Keeping Your Panel Growth In Mind
Every plan starts from your target panel size and a realistic timeline to reach it, using the same model behind our Growth Calculator. From there, we weigh your available budget against local market realities, including competition in your area, to build a plan suited to your specific practice.
How We Work Across Each Service Area
Google and Meta campaigns built around a monthly qualified inquiry target, the number that reflects real patient interest, at a cost that fits your fee level and panel stage. Employer DPC outreach support included where relevant.
See how this fits a Growth PackageLocal SEO and citation strategy built around how prospective members search today, across Google's AI Overviews, answer engines, and the local map pack. Includes Content Strategy: blog, newsletter, and on-site content.
Book a planning callAn audit of your website and CRM against conversion criteria for membership-based practices, with fixes prioritized by impact.
Includes Conversion Funnel Optimization: tightening the path from first visit to booked meet-and-greet, and Ongoing Website Management: regular updates and edits that keep your site accurate as your practice evolves.
Book a planning callFrom Service Areas to Growth Packages
Patient acquisition, SEO and visibility, and strategy and infrastructure come bundled into one of three Growth packages.
Every package includes work across all three areas, and Expansion and Full Capacity carry a performance guarantee measured in qualified inquiries.
01
Core
The entry point, covering foundational work across all three areas above: patient acquisition campaigns, foundational SEO and visibility, and landing page and CRM setup for lead tracking.
02
Expansion
Builds on Core with deeper SEO and content work, conversion funnel optimization, and employer DPC outreach support.
03
Full Capacity
Builds on Expansion with full-funnel paid management across two channels, social strategy, and CRM automation for lead nurturing.
Only need one service area? That’s available individually, outside the three packages, through an exploratory call.
Drop us a line to discuss your specific need.
Data & Compliance
We work exclusively with US-based DPC and concierge practices, so HIPAA considerations are built into every marketing system we configure from the start.
All patient inquiry forms, CRM workflows, and email automation are set up to handle prospective member data appropriately: encrypted in transit and at rest, with access limited to authorized clinic staff. We primarily work with systems configured for healthcare use (for example, HubSpot, ActiveCampaign, and Mailchimp). If your practice already uses a different platform, we’ll assess it before recommending any changes.
Business Associate Agreements (BAAs) are available and executed on request. If your practice requires a BAA as part of any marketing engagement, raise it during the planning call and we’ll confirm the appropriate scope before work begins.
Our Thoughts on Growing a Membership-Based Practice, Twice a Month
DPC Growth Brief is a bi-weekly newsletter for DPC and concierge practices working on panel growth. Each issue shares grounded insight on filling your panel, improving the patient inquiry journey, and avoiding common marketing mistakes.
You can preview a selection of featured posts on the DPC Growth Brief page.
There are no promotions, it’s short and practical, and you can unsubscribe anytime.