Your Marketing Is Running.
Your Panel Isn't Filling.
DPC Growth Lab helps you diagnose where the enrollment journey is breaking down and build the system to fix it—structured around your panel capacity and intake plans.
Patient Acquisition Campaigns
The core of the 90-Day Pilot
SEO, GEO & Local Visibility
The long-term organic growth layer
Websites, CRM & Planning
Infrastructure, Strategy & Set up services
How We Think About Growth
Most practices at 75–200 members aren’t short on credibility or ambition — they’re short on a clear enrollment model.
Before you suggest any approach or invest in any Marketing dollar, we start with four important pieces of in your practice: panel capacity, membership fee, intake pace, and growth window.
Because a campaign that works for a 200-member practice at $150/month looks very different from one built for a practice at 90 members and $85/month. There is no one-size-fit-for-all approach.
Outcome-Driven Marketing, Designed Around Panel Capacity
We Start With Planning, Not Campaigns
Before running a single ad, we model your enrollment pace, intake capacity, and cost tolerance. You see what “full panel in 18 months” actually requires – in monthly budget and appointment volume – before committing.
One KPI: Qualified Inquiries, Consistently
Our pilot program tracks one KPI: qualified, inquiries and booked meet-and-greet appointments. We agree on a target cost-per-appointment and monthly volume baseline – then build campaigns, landing pages, and intake workflows to hit it.
We Work Within Your Constraints
We account for your admin bandwidth, onboarding capacity, and patient expectations. If your intake calendar can only handle 8 consultations/week, we don’t flood you with 20. Growth is designed to match operations, not override them.
How We Work Across Each Service Area
Patient Acquisition Campaigns
Paid campaigns for DPC or Concierge practices run differently from general healthcare advertising. The goal is not traffic volume — it is a predictable number of qualified inquiries regularly which often start with a patient booking a meet-and-greet, at a cost-per-inquiry that makes sense at your fee level and panel stage.
We manage Google and Facebook campaigns as a connected system. Every campaign launches against an agreed qualified meetings target, not a click or impression goal.
Check our 90-Day Pilot Program and pricing
SEO & Local Visibility
Search visibility for DPC practices has changed materially in the past 12–18 months. Ranking on Google today means optimising for how both search engines and AI tools surface your practice — including Google’s AI Overviews, answer-engine results, and the local map pack. A blog post from 2022 and a basic Google Business Profile are no longer enough.
We optimise for all three — with content and local SEO strategy built around the specific searches your prospective members are running in your market.
Book a planning call to discuss your practice and market need.
Website Audit, Enhancement & CRM Setup
We don’t build websites from scratch. Most DPC practices already have a site — the question is whether it is doing its job: converting a visitor who found you through an ad or a Google search into someone who fills an inquiry or Meet-n-Greet form. Usually it is not, and the fix is targeted, not a rebuild.
Check our newsletter on this topic: The three primary jobs of a DPC website.
We audit against DPC-specific conversion criteria, prioritise targeted enhancements, and configure CRM and intake workflows to match your admin capacity.
Book a planning call to discuss your practice need.
The 90-Day Pilot
The pilot is the standard starting point for most engagements. A fixed 90-day window with a defined plan, agreed KPIs, and a clear outcome to evaluate – so both sides are working from evidence, not assumptions.
Month 1 covers intake planning, growth modeling, channel selection, and campaign launch. Months 2 and 3 run live campaigns with weekly performance dashboards and adjustments based on actual enrollment behavior.
At end of the pilot, you have a grounded view of your sustainable intake pace, your realistic cost-per-inquiry, and a clear basis for deciding whether and how to continue.
Every recommendation made during the pilot — including a recommendation to pause or restructure spend — is anchored in what the data shows, not what keeps the engagement running.
How Our Pricing Works
Every engagement includes a base fee covering setup and planning, project execution, and reporting, plus a performance component tied to performance criteria like qualified meet-and-greet appointments booked. Not impressions, not clicks, not keywords ranking. Appointments with prospective members who have expressed genuine interest in your practice.
Pricing is sized to your stage and panel goals. A practice with 90 members and $1,200/month available for marketing spend starts differently from one at 200 members running a $3,000 budget. We build the model to fit the practice at the very start of the project.
No long-term contracts. The 90-Day Pilot is often the standard starting point — a fixed window, a clear plan, and a defined outcome to evaluate before deciding whether to continue.
Data & Compliance
We work exclusively with US-based DPC and concierge practices, which means HIPAA considerations are built into how we configure every marketing system — not added as an afterthought.
All lead capture forms, CRM workflows, and email automation are set up to handle prospective patient data appropriately: encrypted in transit and at rest, with access limited to authorized clinic staff. We primarily work with systems configured for Healthcare use (eg: HubSpot, ActiveCampaign, and Mailchimp). If your practice already uses a different platform, we’ll assess it before recommending any changes.
Business Associate Agreements (BAAs) are available and executed on request. If your practice requires a BAA as part of any marketing engagement, raise it during the planning call and we will confirm the appropriate scope before the pilot begins.
Our thoughts on DPC Marketing, Twice a Month
DPC Growth Brief is a practical bi-weekly newsletter for DPC and concierge practices that want to grow with clarity, not noise. Each issue shares grounded insights on filling your panel, improving the patient inquiry journey, and avoiding the common marketing mistakes.
No promotions. Short and Practical.