Solutions & Services

DPC Growth Lab is a focused initiative supporting membership-based primary care practices in thinking through growth deliberately.

Who Are We

We are a focused growth partner for US Direct Primary Care and concierge clinics, specializing in the pre-enrollment stage of practice growth. 

Our Mission

Our mission is to help independent clinics achieve predictable, sustainable member growth through cost-effective, outcome-driven strategies.

What We Do

  • Growth Modeling
  • Campaign planning and setup
  • Website experience design
  • CRM and email systems
  • SEO and local visibility
  • Structured 90-day pilot

How We Think About Growth

DPC Growth Lab

To us, growth is treated as a control system, not a volume engine. Each clinic engagement begins with panel targets, fee levels, and capacity constraints so that any marketing activity fits the clinic’s actual ability to absorb new members.

Instead of chasing more inquiries, the focus is on steady, measurable intake, realistic acquisition costs, and the operational impact of each new member on the care team.

Our 6-D Process

01.

Discover

Short, structured intake to understand your model, geography, current member base, and prior marketing efforts.

02.

Define

Translate your clinical and revenue goals into a realistic intake model.

03.

Design

With constraints clear, a channel plan is designed that balances digital reach with operational reality.

04.

Develop

The work is scoped to what is required to test assumptions, not to maximize complexity and cost of marketing.

05.

Deploy

Campaigns are launched within a defined test window, typically 60–90 days, considering spend, intake, and follow-up.

06.

Deliver

At the end of each cycle, the goal is not “more marketing,” but a clearer decision: continue, adjust, or pause.

Tailored Marketing Services

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DPC Patient Acquisition Campaigns

Paid Marketing channels (mainly Google and Facebook advertising) designed specifically for DPC practices. We target your ideal patients, craft compelling messaging, and optimize for member enrollments — not just clicks.

Rank higher on Google and attract patients actively searching for DPC options in your area. Local SEO, content strategy, and Google Business Profile optimization.

Websites built to convert visitors into members. Clear pricing, strong CTAs, mobile-optimized design, and messaging that communicates your value proposition. Fuel more interactions with surveys, chatbots and newsletter opt-ins.

Data-driven planning using our exclusive DPC Growth Calculator. Forecast member goals, revenue projections, and marketing budgets with precision.

Automated nurture sequences, lead tracking, and retention campaigns. Keep prospects engaged and members loyal with strategic email marketing.

Our Pricing Philosophy

We don’t believe in bloated retainers or vague deliverables.

Our pricing includes a modest base fee to build and manage the growth systems – plus a performance component tied to qualified patient inquiries.

Why? Because growth should be measurable.

Every DPC business is different, so pricing is customized based on your stage, panel goals, and local competition.

Clear KPIs. Clear accountability. No long-term lock-ins.

If we grow your practice, we grow with you.

The 90-Day Pilot

The 90-day pilot is the preferred way to work with most clinics because it forces discipline: a clear plan, a fixed test window, and decisions anchored in evidence.

  • Month 1: Intake planning, growth model, channel plan, and test campaign launch.
  • Months 2–3: Live campaigns, weekly dashboards, and minimal but targeted adjustments based on enrollment behavior.

At the end of the pilot, clinics gain a grounded view of sustainable intake pace, realistic acquisition costs, and a clear decision on whether and how to invest further in marketing.

LEARN MORE

Where We Draw the Line

Respect for clinical operations means some tactics are deliberately avoided or delayed, even if they promise fast numbers.

  • No vague commitments or volume-driven “lead blasts” that create unqualified junk leads or create administrative bottlenecks .
  • No long-term retainers without a prior pilot or clearly defined intake model to guide sustainable spend.

If the data suggests that your current offer, fee structure, or geography cannot support the targeted intake pace, the recommendation will be to adjust the model – not to increase ad spend.

Book a planning call

Data & Compliance

We work exclusively with US-based DPC and concierge practices, which means we understand the regulatory environment you operate in. All marketing systems – CRM, email, forms, analytics – are configured to meet HIPAA privacy and security requirements. 

All lead capture forms, CRM workflows, and email automation are configured to meet HIPAA privacy requirements. Prospective patient data (names, contact info, inquiry details) is encrypted in transit and at rest, with access limited to authorized clinic staff. We use Business Associate Agreement (BAA)-compliant tools including [your CRM], [your email platform], and Google Analytics 4 configured for healthcare.

Where applicable, we execute Business Associate Agreements (BAAs) to formalize data protection responsibilities.

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