Growth Calculator

Stop Guessing What It Takes to Fill Your Panel

This calculator translates your current member count, membership fee, and target panel size into a concrete monthly enrollment target and a realistic marketing budget.

The result reflects your own practice’s numbers, giving you a specific figure to plan around rather than a general industry estimate.

Who Gets The Most from This Calculator

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This tool is designed for:

  • DPC and concierge physicians who want to pressure-test a growth timeline against their actual numbers before committing to a dedicated marketing plan or budget.
  • Practices currently spending on marketing and uncertain what their cost per enrolled member should be, or planning to increase spend and wanting to know what return to hold it to.
  • Practices earlier in their growth curve who want a concrete enrollment target before they begin any marketing activity.
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This tool is not the right fit if:

  • Your panel is already at capacity.
  • You have no plans to grow consistently and predictably in the next 12 months.
  • You operate an insurance-based or fee-for-service practice.
GET Member Growth Calculator

What This Calculator Helps You See

Most DPC physicians have a panel target. Very few have mapped out what reaching it actually requires on a month-by-month basis. That gap, between the goal and the concrete plan, is where marketing spend tends to go wrong.

This calculator closes that gap. After you submit your practice details, the model shows you the following.

1

Monthly enrollment target

The specific number of new members your practice needs each month, based on your current panel size, your capacity, and your timeline.

2

The revenue sitting in your unfilled slots

What each open membership position costs you in recurring monthly revenue, compounded over a typical member tenure. When that number is visible, marketing shifts from a line-item expense to a recovery mechanism for revenue you are already losing.

3

Your acceleration gap

The difference between your current intake rate and what the timeline actually requires. This is where most growth plans quietly break down and where the model is most useful.

4

Time to full panel

A projected timeline based on steady, controlled intake rather than optimistic spikes.

5

A working marketing budget range

What a structured acquisition effort would need to cost per enrolled member to make financial sense at your fee level. Useful as a benchmark before you commit to any spend.

What This Tool Is and Is Not

The DPC Growth Calculator is a planning tool.

It shows you the math behind your growth goal, the enrollment target, the revenue gap, and the timeline, so you can decide what level of support, if any, makes sense for your practice. What you do with those numbers is your call.

This clarity tends to make every next decision easier.

Get Your Practice's Growth Model

Note: Once you submit, you will receive a private access link by email. Please ensure your details are correct. 


Privacy note:

  • We do not collect or save patient information.
  • We do not request access to your systems.
  • This calculator is for planning purposes only.

Subscribe to Practice Growth Brief

DPC Growth Brief is a practical bi-weekly newsletter for DPC and concierge practices that want to grow with clarity, not noise. Each issue shares grounded insights on filling your panel, improving the patient inquiry journey, and avoiding the common marketing mistakes.

You can preview a selection of featured posts on the DPC Growth Brief page.

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