Growth Packages
Matched to Your Marketing Budget
Core, Expansion, and Full Scope – each bundle patient acquisition, SEO, and infrastructure work into a single monthly figure, confirmed on a short planning call.
How the packages work
Each package bundles work across all three service areas: Patient Acquisition Campaigns, SEO, GEO & Local Visibility, and Strategy & Infrastructure.
Which package fits depends on your practice needs and on your monthly marketing budget.
Practices at any stage can start in any package, based on what they’re ready to invest each month.
Core
Marketing budget: $500-$1,000 / month
- Patient acquisition campaigns
- Foundational On-Page SEO
- Landing page optimization and CRM setup for patient inquiry tracking
Expansion
Marketing budget: $1,000-$2,000 / month
- Everything in Core, plus
- Website Audit, Conversion Funnel Optimization, Ongoing Website Management
- Content strategy, Expanded SEO & Citations, Blog & Newsletter setup
- Employer DPC outreach support
Full Scope
Marketing budget: $2,000+ / month
- Everything in Expansion, plus
- Full-funnel paid management (2 channels); Social Media Strategy & Management
- CRM and email automation, including prospective member nurturing
- Dedicated Employer DPC Outreach Program
* All DPC Growth Lab agreements come with a termination clause with 15 days’ notice, once the minimum contract term is met.
How pricing works
Each package is priced as one monthly number that covers management and ad spend together. The number comes from your market, your panel goals, and what you're already spending, discussed on your planning call and confirmed together in a signed SOW before anything starts.
Performance guarantee
Expansion and Full Capacity packages include a performance guarantee measured in qualified inquiries. If a month falls short, the shortfall carries forward into the following month's target, so the guarantee holds over time rather than resetting month to month.
Looking for a single service?
Some practices only need one service area. That's available individually, outside the three packages, scoped through an exploratory call. Visit the Services page to find the specific service area you are interested in, or drop us a line for an exploratory call to discuss your specific requirements.
Request A Free Quote
Share a few details and we’ll get back to you confirming the growth package and the next steps.
Data & Compliance
Our marketing systems are built around a simple principle: inquiry data should never carry more than it needs to.
Patient inquiry forms, CRM workflows, and email automation are configured to collect only what is needed to schedule a first conversation, typically name, email, phone number, and appointment time. This data is encrypted in transit and at rest, with access limited to authorized clinic staff.
Because inquiry-stage data does not include diagnosis, treatment, or other protected health information, a HIPAA Business Associate Agreement is not required for most engagements. If your practice’s scope involves handling health information directly, for example certain telehealth or hormone therapy workflows, we will identify that during the planning call and confirm whatever documentation the engagement actually needs.
Our Thoughts on Growing a Membership-Based Practice, Twice a Month
DPC Growth Brief is a bi-weekly newsletter for DPC and concierge practices working on panel growth. Each issue shares grounded insight on filling your panel, improving the patient inquiry journey, and avoiding common marketing mistakes.
You can preview a selection of featured posts on the DPC Growth Brief page.
There are no promotions, it’s short and practical, and you can unsubscribe anytime.