andy@dpcgrowthlab.com

TL;DR No single channel works best for every DPC or concierge practice, but a sequence holds up well. Referrals, a complete Google Business Profile with recent reviews, and a clear website with foundational SEO come first, because that is where prospective members check what they have heard. Paid search and professional referral partners work best […]

TL;DR General benchmarks put marketing spend at 1 to 12 percent of revenue. Healthcare-specific data runs lower, closer to 1 to 5 percent. Neither number counts the hours many DPC and concierge owners already spend on DIY marketing: social posts, website upkeep, local events. The better starting point isn’t a percentage. It’s what an open

TL;DR Paid marketing can work for a DPC or concierge practice, but it does not create demand out of nothing. It captures an audience who are already searching for better care options in their area, or who already have some understanding of the underlying primary care model. It also critically depends on a few things

Most DPC physicians spend real time and money building a website that looks professional, communicates their model clearly, and gives prospective patients a way to reach out. That effort is worthwhile. But the platform that website is built on matters more than most practice owners realize — particularly once they’re ready to grow systematically, consistently