Core marketing concepts every DPC owner should understand—CAC, LTV, conversion rates, and more.
TL;DR Website builders are frequently compared on technical SEO benchmark scores. Those scores measure infrastructure – page speed, mobile formatting, crawlability. They do not measure whether your practice is findable when a prospective member searches for a Primary Care physician in your city. For a local practice, visibility depends on local search signals and a […]
Does Your Website Platform Choice Affect Your Local SEO? Read More »
TL;DR Google just published its first official guide on optimizing for AI-powered search (AI Overviews, AI Mode). The short version: SEO is not dead, the basics still matter most, and several widely circulated “AI optimization” tactics are not necessary. For a DPC practice website, this changes very little about what you should be doing —
Google’s New AI Search Guide: What DPC Practices Need to Know Read More »
Here’s a question most DPC owners can’t answer: What does it actually cost you to acquire one new member? Not what you spend on ads. The real number – total cost to turn a stranger into an enrolled, paying member. If you don’t know that number, every growth decision you make is a guess. And
Patient Acquisition Math Every DPC Owner Must Know Read More »