Planning frameworks and strategic thinking for scaling your DPC practice sustainably.
TL;DR General benchmarks put marketing spend at 1 to 12 percent of revenue. Healthcare-specific data runs lower, closer to 1 to 5 percent. Neither number counts the hours many DPC and concierge owners already spend on DIY marketing: social posts, website upkeep, local events. The better starting point isn’t a percentage. It’s what an open […]
How Much Should a DPC or Concierge Practice Spend on Marketing? Read More »
TL;DR Paid marketing can work for a DPC or concierge practice, but it does not create demand out of nothing. It captures an audience who are already searching for better care options in their area, or who already have some understanding of the underlying primary care model. It also critically depends on a few things
Does Paid Marketing Actually Work for Direct Primary Care and Concierge Practices? Read More »
TL;DR Website builders are frequently compared on technical SEO benchmark scores. Those scores measure infrastructure – page speed, mobile formatting, crawlability. They do not measure whether your practice is findable when a prospective member searches for a Primary Care physician in your city. For a local practice, visibility depends on local search signals and a
Does Your Website Platform Choice Affect Your Local SEO? Read More »
TL;DR Google just published its first official guide on optimizing for AI-powered search (AI Overviews, AI Mode). The short version: SEO is not dead, the basics still matter most, and several widely circulated “AI optimization” tactics are not necessary. For a DPC practice website, this changes very little about what you should be doing —
Google’s New AI Search Guide: What DPC Practices Need to Know Read More »
Most DPC physicians spend real time and money building a website that looks professional, communicates their model clearly, and gives prospective patients a way to reach out. That effort is worthwhile. But the platform that website is built on matters more than most practice owners realize — particularly once they’re ready to grow systematically, consistently
Is Your Website Platform Limiting Your Practice Growth? Read More »